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The following are ideas that can be the basis of an outreach plan.  The key players would be the Deca Director, Community Facilitator and later Program Manager (as well as Adef staff where relevant) in coordination with the media team. These outreach ideas are start-up points for the beginning stages of Deca, and some of them would be ongoing throughout the different stages
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The following are ideas that can be the basis of an outreach plan.  The key players would be the Deca Director, Community Facilitator and later Program Manager (as well as Adef staff where relevant) in coordination with Adef's media team. These outreach ideas are start-up points for the beginning stages of Deca, and some of them would be ongoing throughout the different stages
       
== Outreach ideas to be used as basis for an outreach strategy ==
 
== Outreach ideas to be used as basis for an outreach strategy ==
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* As Moqattam is made up of several communities that are very socially and economically diverse, we advise that different communities are targeted in the outreach during the initial stages. There is a risk if for example the initial outreach targets only artists and techies or those in the immediate surrounding area of Deca. As these people are more privileged, the risk is that Deca would be more viewed/identified in a particular way, and that others entering Deca for the first time would feel less ownership and identification. It is important for people from the diverse communities of Moqattam to be involved in the initial stage when its identity is being formed
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* As Moqattam is made up of several communities that are very socially and economically diverse, we advise that different communities are targeted in the outreach during the initial stages. There is a risk if for example the initial outreach targets only artists and techies or those in the immediate surrounding area of Deca - as these people are more privileged - that Deca would be more viewed/identified in a particular way, and that others entering Deca for the first time would feel less ownership and identification. It is important for people from the diverse communities of Moqattam to be involved in the initial stage when its identity is being formed
    
* Conduct a press campaign announcing Deca in local newspapers and cultural outlets.  Press release announcing the opening and initial program of Deca, its uniqueness, specific niche etc..building on ADEF’s reputation and extended network
 
* Conduct a press campaign announcing Deca in local newspapers and cultural outlets.  Press release announcing the opening and initial program of Deca, its uniqueness, specific niche etc..building on ADEF’s reputation and extended network
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