عرض مصدر استقطاب معسكرين

{{مطلوب ترجمتها}}

Camper recruitment and selection passes through three main stages

1. Marketing and Publicity to Attract Participants
2. Youngsters registration and application 


Stage One:

Marketing and Publicity to attract participants

Launch a marketing campaign two months before the camps to attract participants who can pay for their stay in the camps.
Publish in local magazines, flyers to be distributed in youth centers, cafes and schools. 
Organize presentations by the project staff in private schools at parents’ meetings.

Three months prior to the camps, the advisory committee and the project organizing committee take a decision on the number of children who can be selected amongst underprivileged youngsters in each target country, based on the project budget and the money  raised from the private sector or funding agencies to support the summer camp. Participants will be selected primarily through local and regional partner organizations. Secondly, national competitions might take place, and will be organized in cooperation with    local partners, to provide scholarships for the winners.
 
INTENDED TARGET GROUP OF THE Camp

Beneficiaries
96 underprivileged children from the target countries aged 12-15 (50% girls)
64 children(self funded) from the target countries aged 12-15 (50% girl)

Target countries
Algeria
Egypt
Jordan
Lebanon
Morocco
Palestine (West Bank & Gaza)
Syria
Yemen


We estimate today that 96 children can be invited to participate in the camps, while 64 will have to pay for their stay


Marketing Strategy
I. Fundraising /Sources of funding

Direct Marketing
A direct marketing process to recruit 40% of children whose parents can afford the camps fees (see the bellow marketing strategy). The marketing process will be managed and implemented by camp management team at the regional level as well as in Egypt, and by NGO partners in other target countries.


Corporate Citizenship
We are targeting regional and international corporations and encouraging them to include Arab Digital Expression Camps as part of their corporate social responsibility efforts. The idea is to convince corporation officials on one of three options: 

a) Fund underprivileged children,
b) Fund children of their employees who otherwise would not be able to afford to send their children to such a camp. This group would constitute another 30% of the campers in each camp.
c) Sponsor the Camp through donations/grants or services and goods (drinks, catering, equipment lending or donations, free of charge accommodation for the camps, or other)


Funding Agencies
The plan is to approach regional and international funding agencies to fund underprivileged children to be able to take part in this experience and the project itself for continued support to underprivileged children at the local level. This group would constitute 30% of the campers in each camp. International organizations whose focus is children, youth, education and development are the primary targeted group.



*The aim of the camp is to recruit children from as many Arab countries as possible and from across all socio-economic levels. The three approaches above would guarantee this diversity.



III. Publicity/Advertising 

A simple and cost-effective promotional campaign to be organized to attract potential paying participants:
Presentations in schools to parents and teachers. 
a. Those will be done by the organization committee and the project partners in other countries.
b. Presentations will be made in schools where yearly fees are higher than USD8-10K/year and where parents can reasonably afford to pay EGP7, 500for 2-Week summer camp. For example:
i. Sana'a, Yemen: The American School, Sana'a British School, Sana'a International School, Turkish International School
ii. Riyadh, KSA: Riyadh International School, Riyadh Schools
iii. Lebanon: International College, American Community School, Brummana High School
iv. Damascus, Syria: Damascus Community School, American Community School of Damascus, International School of Choueifat
v. Amman, Jordan : American Community School, Modern American School, International Community School
vi. Cairo, Egypt : Modern English School, Cairo American College, El Alsson School, The British School
Publicity :
Tools used
 Ads
Brochure and Poster
Camp Website

Advertisements 

c. Ads in magazines distributed in cafes and cultural centers, hyper markets and other venues. Magazines such as the Croc (in EG), Agenda cultural (in LB) are usually issued monthly and read by the population the project wants to reach, as they provide information on upcoming events for customers.
d. Ads posted on the internet through Facebook, LinkedIn, local news websites, and other appropriate websites.
e. Advertising through relevant mailing lists
f. Primary analysis shows that TV and radio can be excluded from this marketing campaign in order to keep the costs of the campaign low, without dramatically reducing its reach.
g. Tourism companies

Brochures & Posters
          Design to target both youngsters and parents. It included general information 
on the camps the dates, duration of the residential camp, expected age and gender
brief on the camp program, camp website, participation and registration and contacts 

                    Distribution 
Cafés, restaurants, cultural centers, summer resort (north coast village such as marina.etc), clubs, bookstores, universities  and companies
Camp Website
                   Develop a website to include
registration and participation information process ( how to apply, who can apply, fees) 
Online application form for camper to apply through
Camp  concept, program, duration, staff and Advisory board members, location, link to the camper online platform it is the space were the campers post their work and project, finally  Past Camps
An orientation section for the parents on the accommodation, meals, security , healthcare, communication with their children, roommates, rules and regulation, supervisors and what to expect and what campers should and shouldn't  to get with to the camp  
frequent asked questions FAQs

*At this stage the website was targeting youngsters, parents and donors or sponsors\s


Word of mouth: word of mouth will be stimulated through the project’s network of friends, professionals, and Camps Alumni 


 Distribution officer

On part time bases a distribution officer was recruited in Cairo to distribute the camp brochures, and posters at different venues, such as cultural centers, cafes, summer resort in the north coast, university, companies, bookstores, clubs schools and restaurants. 


III. Pricing 

Paying participants will be asked to pay EGP7, 500 each for the summer camp. The amount was calculated according to market prices and with the aim to have children who pay, contribute to other costs of the project and/or to underprivileged children’s sponsorships.

The actual cost per children for the camp only is EGP7, 362 (this includes accommodation & food, camp staff and trainers, equipment, promotion and all other costs related to the camp implementation, excluding international transportation for children)


A benefit of EGP2, 296 per paying participant will thus be made and used to cover other costs for the project and underprivileged children.


Stage Two: 
Youngsters' registration and application 

I. Online application 
A one page online registration form, that includes 
Personal information question about age, name ,school, country , address, phone number, e-mail, Gender, school
Participation fees, and bank account number,
  5 % discount for nomination of a friend who will participate, and 10% for siblings.
This online application is saved on line. 

Palestine/West Bank Focal Point---Job description of the officer attached
  On part time bases recruit a focal point officer to be responsible for
receiving inquires from parents about the camp
outreaching NGO for underprivileged youngsters
acting  as a focal point for the Palestinian youngster  coming from Gaza and West bank  to facilitate their transportation, issuing visas, passports and other travelling papers and docs
distributing brochures and posters
taking care of the media coverage
reporting to Cairo focal point
Accompanying the youngsters

II. Registration and Follow up

After receiving the application,
Go through it and check if the participant is eligible according the criteria (age, country…….)-WILL WE TALK HERE ABOUT COMPUTER LITERACY????/……..Etc
Both sponsored and self funded youngsters fill in application , and they both go through the same selection/screening process, except for the sponsored youngsters, we don't send them the bank account details

     Criteria for selection
Age 12-15 years
Arab 


If Eligible

Send a  confirmation e-mail with both bank account  details and  deadline for payment, highlighting that parents can pay  in cash or  the through bank account 
A Confirmation Call to the parents of the applicants should be made a week later, to confirm information and registration.
Track sheet was developed to keep track of the progress  this track sheet included the following : the name, country, age, telephone, e-mail, payment status, address, source of funding, school, status(new or old camper),
Camper
III. Confirmed Participants

        For all campers
Parents' evaluation application
An application form should be send to  parents before the camp, to gather information about the youngsters  personal info, hobbies, friends, computer literacy, if they participated camps before, how did they know about the camp, what are their expectation  from camps, family information, health issues or things to put in consideration .
          
The aim of this application is
 to get enough information about the youngsters before we meet them to do enough preparation ,
to inform camp staff :trainers and management about  what kind of youngsters and group they should expect with, since each camp has it own nature, which require a special dynamics and work  with them as a group, also to evaluate parents  and youngsters of how they see the camp before and after and to detect what did it add to them, 

For campers/participants not living in Egypt, we assist them in
 Issuing  Visa (if required)
Booking flight
Providing a pick up transportation from the airport to the camp location 
Escorting youngsters coming from Palestine until they arrive the airport in Jordan 
 Follow up with parents on logistics
 Parents receives a phone call, two weeks before the camp start to confirm the following information
 When the parent drops their children on arrival day, receive a folder that include a hard copy  with all these information  too.

         Mean of communication with their children 
Camp Management Mobile number
 Time/hours that they can call  their children at ex: from 8-10pm
Parents visiting days
Time/Hours if they have any  inquires or complains to the camp management

Youngsters Arrival and Departure dates
For campers living in Egypt:
 a focal point is set for parents to drop their children 
Camp's bus picks them and transport them to the camp location
           For camper living out side of Egypt:
another means of transportation is provided for them depending on their arrival timing at the Air port 

    Confirm with parents on 
 That  their children should hold IDs
What to get and what not to get. 
Inform them of the camps rules and regulation
The amount of money that the children can have
 For underprivileged youngsters  there is a set amount of money for them, that they can spend, and thus their parents don't necessarily have to send money with them
Check if  parents have any further questions or inquires

Campers Cairo focal point

 For campers not living in Cairo 

1- Work on issuing visas 
2- Book tickets,
For  all campers
3- Rent busses for transportation 
4- Coordinate the transportation , arrival and departure date of  campers living outside of Egypt
5- Set departure and arrival points  for campers living in Egypt
6-  Responsible for communicating with parents for any inquiries
7- Coordinate material and equipment  required for the camps
8- Provide parents with documents and papers  on the camp location and all  the further detailed already mentioned on the  final phone call with the parents/ 



 
Documents to add
 Youngsters application form
Parents evaluation form pre-camps
Track sheet for youngsters database
 Question to answer
 What kind of NGO do we target, and why ( I know why)but shall we give justification
When do we start the marketing campaign?
What is the best time to start the camp and why 
Why the location
What kind of hard material is purchased: hard material that can be available for youngsters from different background when they get back home, buy abundant available material  



Production material for Campers—Camp Logistics/administrator manager
1. identify the camp material based on the needs assessed
2. classify  the camp material to soft and hard material 
3. set a purchasing list for the camp soft and hard material


General soft material:
is what will all campers would need , and should be available all the time 
1.  set a design for the camp logo and identity to be printed on the different camp material
2. mugs, note books, pens, t-shirts, bags
3. medicine required for the nurse
4.  packs of water
5. soap for washing 
6. snacks( biscuits, juices,…..etc

        Specific soft material 
this is the list  soft material each trainer will identify based  on the curriculum or the program that they designed
Each trainer track, sports and workshop should list  required material and categories them to soft and hard material 
Attached list of material identified and purchased 

Hard Material-Equipment 
 Are the  Hard wares computers, screens, data show, camera…..etc
There is general hard material that all tracks would use, and there are more specific ones, for example digital video. mini DV camera
Attached list of material identified and purchased


Logistics
Arrival  and Departure dates
Departure point
Mobile phone line for parents communication and inquires
Transportation 
Passport and visas
T-shirt, bags, caps, block notes…..soft material

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